Kins Card

Overview
Kins Card, a bankcard brand covering both debit and credit cards, is developed to meet various needs of customers for financial services such as payment, settlement, remittance, foreign exchange, deposit, agency business, investment and wealth management.
As a secondary brand and part of ABC's golden series, Kins Card well interprets our commitment to delivering professional services to and creating the best value for customers based on cooperation, which we have always regarded as the "golden principle" of our business. The brand is all about providing cardholders with thoughtful, credible, efficient, and secure financial services in daily life.
Kins Card is classified into two major categories by functions, namely Kins Debit Card and Kins Credit Card.
Kins Debit Card, issued by ABC, can be used in cash deposit and withdrawal, transfer, settlement, and payment. Under the brand, there are also sub-brands targeted at different categories of consumers including standard cards, gold cards, VIP cards, horoscope cards, and campus cards. Based on ABC's extensive service network and multiple service channels, Kins Debit Card is developed to serve the daily needs of most Chinese people, an indispensible friend of the cardholders.
As for credit card, there are Kins Credit Card and Kins Quasi-Credit Card. Holders of Kins Credit Card, given a line of credit, are eligible to use it in payment for consumption within the credit limit and repay the money later. Kins Quasi-Credit Card is a type of debit-credit card that ABC develops specially for customers with a good record of credit. It can be used in cash deposit and withdrawal, transfer and settlement, payment and overdraft. With the dual role of debit and credit cards, it can help customers create immediate, small and frequent cash flows and provide customized supporting services to meet various financial needs.
Kins Credit Card is designed to help customers enjoy a high quality of life. With the security assurance, pro-consumption orientation, convenient financial services, and stylish designs, the cards are bound to bring cardholders fresh and enjoyable experiences. Kins Credit Card will grow into a most reliable brand for customers in promoting the value of leading to a quality life.
The brand name, Kins Card, or "Jin-Sui-Ka" in Chinese, indicates beautiful life and future success, which helps to boost the brand image.
Benefits
What people want to have is what Kins is to deliver.
Customers' needs are at the core.
As a financial platform for people's livelihood, Kins Card satisfies the customers' needs with convenient, efficient and thoughtful services.
Deliver more than expected.
Besides the basic functions of cash deposit and withdrawal, transfer and settlement, payment and wealth management, Kins Card also offers customers with more innovative financial products beyond expectation.
Slogan: Card Follows Your Heart; Wealth Flows with the Card.
"Follow" indicates that Kins Card is always with customers. In Chinese version of "Wealth Flows with the Card", "Jin-Sui-Ka-Xing", the first three characters "Jin-Sui-Ka" sound like Kins Card in Chinese, representing high recognition of the brand.
The first half of the slogan stresses the focus on customers' needs while the second half suggests that customers can always get the money they need with Kins Card.
The two verbs "follow" and "flow" indicate that Kins Card is to bring a better life, adding vitality to the slogan.