Overview
As the first brand of agro-related financial services, Golden Benefit pioneers a new way to serve the farmers. Services under the brand cover eight major fields including farmers' work and life, development of modern agriculture, rural commodities distribution, development of rural small and medium-sized enterprises (SMEs), rural infrastructure development, resource development, rural urbanization, rural social undertakings as well as cooperation with other financial institutions.
As a sub-brand and one of the ABC's golden series, Golden Benefit well interprets our commitment to delivering professional services and creating the best value for our customers based on cooperation, which we have always regarded as a "golden principle". The brand is all about helping agro-related sectors grow.
In Chinese version of Golden Benefit, "Jin-Yi-Nong", "Yi"means "good or benefit", on one hand, it is a good friend of agro-related sectors; on the other hand, it will benefit the agro-related sectors, ABC and society as a whole.
The brand name is very easy to catch, highlighting our target customers: agro-related sectors.
Benefits
Benefits to Agro-related Sectors
Golden Benefit provides financial products and services for target customers such as the industrialization of agriculture, rural commodities distribution, infrastructure development, construction of small towns, featured resource development, growth of SMEs, farmers' work and life and public financial institutions in rural areas so as to boost agricultural production, promote rural economic growth and increase farmers' income.
Benefits to ABC
The strategy of developing agro-related operations and county-level "blue ocean" markets will bring into full play ABC's unique strength and increase its core competitiveness and sustainability.
Golden Benefit features specialized products and efficient services, helping to highlight the role of ABC in serving the development of agro-related sectors and county-level economic growth. Such good performance in fulfilling social responsibility will surely boost the brand image of ABC.
ABC plays a major role in supporting rural financial institutions in the efforts to offer customized solutions for the customers, and grows with all the agro-related sectors at the same time.
Benefits to China
As the Chinese old saying goes, when people are affluent, the country is strong. ABC's delivery of financial services to agro-related sectors helps to improve the rural financial system, promote the coordinated development of urban and rural areas and support the development of new socialist countryside.
Slogan: Bring Benefits to Agro-related Sectors
The slogan highlights ABC's sense of social responsibility as a major responsible stakeholder.
The word “benefits” indicates that ABC brings tangible benefits to agro-related sectors with financial services.
The slogan embodies the essential value of Golden Benefit, namely benefiting agro-related customers.
The stress falls on "agro-related sectors" which make up the majority of China's population, a very big group of customers for ABC.
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