An Insight into the Brand
"Golden Way" is our brand of offering corporate banking services. It covers mainly corporate deposits and loans in RMB and foreign currencies as well as intermediary business tailored to customers' needs.
As a secondary brand and part of ABC's golden series, "Golden Way" effectively interprets our commitment to delivering professional services along with creating the best value for our customers based on cooperation. We have always regarded this idea as the "golden principle" to our business. The brand is all about providing an all-around platform of financial services for corporate customers to help grow their business.
In the Chinese version of the brand name "Jin-Guang-Dao", "Guang" means "bright", indicating that we are committed to providing professional corporate banking services to help customers build a bright future for themselves.
"Dao" means "way or road", which refers to the approach of our professional banking service as well as how we deal with business success. It indicates that we are ready to work and share success with our corporate customers.
We offer all-around financial solutions to our corporate customers, creating more value and helping our customers achieve success.
What the Brand Has to Offer
【All-Around Banking Services】
With a dedicated team of professional financial experts, we aim to integrate our financial resources to provide our customers with all-around solutions, addressing comprehensive financial concerns of customers during critical stages of growth.
【Professional Financial Partner】
It is our tradition to innovate and pursue excellence. In serving businesses, what we see is not just customers' needs of immediate growth but also customers' future development. ABC's main concern is to help customers' grow their business and to create everlasting sustainability of their businesses.
Choose Golden Way, your professional financial partner, and let us grow together.
Slogan: With Shared Vision, We Work Together for Future Success.
By "with shared vision", we are committed to being a true friend to our customers. We share the same aspirations and focus on developing trust between each other.
By "we work together for future success", we aim to develop a long-run partnership with customers and help them grow in a sustainable manner. This is what a professional financial partner should offer. Moreover, in light of our shared vision, we can help each other grow stronger and achieve more as we reach new heights together.
This slogan sounds ambitious yet friendly, which helps to enhance the recognition of our brand.
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