Overview
This is a "Golden Key" to usher in a new era of ABC's personal banking services. The two hollowed heart shapes on the key are connected by the emblem of ABC, indicating that the brand is what customers want and need. The knife-shaped coin part suggests that Golden Key products and services are easy to be obtained and are of enough varieties to meet the different needs of customers.
This is a "Golden Key" for billions of customers to open the door to a new world and better future. The key is designed to showcase dignity and affluence and suggests that the brand will help customers achieve success and build a better life.
The combination of images with Chinese characters and English letters indicates the integration of tradition and modernity and the connection between the present and the future. It is a display of reputation and achievement and a symbol of honor and cooperation. Such a design makes the brand easy to be recognized and leave customers the impression of being secure, efficient, reliable and aspiring.
Slogan: Open the Door to Wealth, the Key to a Better Life
The verb "open" echoes with the image of Golden Key and conveys the right information to customers.
"Open the Door to Wealth" indicates that Golden Key helps customers create and manage wealth like a life companion.
"The Key to a Better Life" indicates that with the help of Golden Key customers can enjoy a wealthy and happy life.
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