The Television Banking enables customers to conduct banking business with television and TV set-top box as the terminal and remote control for the operational tool based on the cable TV broadband network. Compared with online banking, television banking is closer to the life of everyone. Customers of television banking do not need to purchase a computer or bear the internet "jam"; compared with telephone banking, television banking has a more direct trading interface and all-inclusive information display. Television banking enables customers to complete banking transactions through the television, have access to financial products and industry information, and experience a more fashionable and convenient wealth management approach.
Currently, ABC, BOC, CCB and a number of other financial institutions have launched television banking service based on digital television. With this service, customers can enjoy such financial services as bank card transfer, inquiry and bill payment. Television banking has become another self-service channel following online banking, telephone banking, mobile banking and ATM. The television banking is still in its initial stage and has a limited number of customers, however, it will have plenty of room for development with the help and promotion of digital television technology.
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